The marketers who crack attribution aren’t chasing perfection; they’re layering multiple data sources to get progressively closer to the truth.
What To Do: Identify Which Marketing Efforts Are Actually Working
A starting point: add a simple “How did you hear about us?” field to your intake process, then compare those responses against your digital attribution data.
The gaps you uncover will show you exactly where your current tracking is falling short, and where your brand and word-of-mouth efforts are working harder than you realized.
