New year, new privacy rules. At least for Californians.
Since Jan. 1, residents of the Golden State can use a new tool to request removal of their personal information held by more than 500 data brokers.
The Delete Request and Opt-out Platform, or DROP, is a simple-to-use tool that lets people submit requests for their personal data to be scrubbed from databases.
It’s the first system of its kind in the United States, and launched after legislation that expanded consumer privacy rights and added obligations for companies.
Privacy advocates say DROP is a…

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