The Reuters Institute for the Study of Journalism has published its annual predictions report based on a survey of 280 senior media leaders across 51 countries and territories.
The report suggests publishers are preparing for two potential threats: generative AI tools, and creators who attract audiences with personality-led formats.
Note that the Reuters Institute survey reflects a strategic group of senior leaders. It’s not a representative sample of the entire industry.
What The Report Found
Search Traffic Is The Biggest Near-Term Concern
Survey…

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