Welcome to this week’s Pulse. Google is laying more groundwork for agent-led shopping, Google Trends is getting a Gemini helper inside Explore, and Google appears to have responded to a report we covered last week on AI Overviews health queries.
Here’s what matters for you and your work.
Universal Commerce Protocol (UCP) Brings Agent Checkout Closer
Google introduced the Universal Commerce Protocol as an open standard meant to help AI agents complete shopping tasks across merchants and platforms. The announcement landed around NRF and was framed…

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