Welcome to this week’s PPC Pulse. This week’s news centers around quite a few Google updates.
Google rolled out campaign total budgets in open beta, introduced a new Direct Offers pilot inside AI Mode, and confirmed several Shopping promotion policy updates taking effect in early 2026.
The updates affect how advertisers manage fixed promotional spend, how offers surface closer to purchase decisions, and which promotion types are eligible across Shopping campaigns. None of these changes fundamentally alter PPC strategy, but they do change how much…

![[CITYPNG.COM]White Google Play PlayStore Logo – 1500×1500](https://startupnews.fyi/wp-content/uploads/2025/08/CITYPNG.COMWhite-Google-Play-PlayStore-Logo-1500x1500-1-630x630.png)