India’s original entrepreneurial reality show, Bharat Ke Super Founders, has launched on Amazon MX Player today. The show brings the largest-ever ₹100 crore capital pool, directly committed to Indian startup founders, in a reality series. Bharat Ke Super Founders is hosted and mentored by Suniel Shetty, the show stands out for its founder-first approach. New episodes stream every Friday and Saturday on Amazon MX Player.
At its core, Bharat Ke Super Founders is built on the belief that founders are nation builders, individuals who go on to play a defining role in shaping India’s economic and social future. This made-in-India show celebrates these entrepreneurs as the real heroes of modern Bharat, giving rise to its very name. By placing founders at the heart of every conversation, the series shines a light on their courage, conviction, and commitment to building meaningful businesses from the ground up. The show is co-produced by Rusk Media and Recur Club.
A unique aspect of Bharat Ke Super Founders is that it simulates a real-life startup ecosystem for founders within the show, giving them the choice of not just raising equity from Tycoons but also access to a pool of HNI’s, VC’s, mentorship and debt funds in real-time in the form of a market which has been stitched together by Recur Club. The show prioritises verified pitches and strong business fundamentals, with the objective to back entrepreneurs working at the grassroots level to push the nation forward and create real impact on Bharat.
Unlike conventional startup shows that often centre conversations around investors, Bharat Ke Super Founders shifts the spotlight to the founders and their superpowers like grit, passion, hunger and perseverance. This show focuses on their journeys, struggles, key decisions, and the real challenges of building businesses across Bharat.
While industry leaders bring perspective and experience to the table, the narrative remains firmly rooted in the founders’ stories. The series is among the first of its kind to celebrate entrepreneurs themselves, particularly those from small towns and emerging markets who are building businesses grounded in real needs and designed to scale. By prioritising authentic storytelling over spectacle, the show offers a grounded, insightful, and inspiring view of entrepreneurship in India’s heartland.
Fuelled by some of India’s most respected business minds, the platform brings together tycoons such as Dr A. Velumani (Creator, Thyrocare), Nitish Mittersain (JMD & CEO, Nazara Technologies), Dr Aarti Gupta (Managing Partner, Anikarth Ventures), Shanti Mohan (Founder & CEO, LVX), Aditya Singh (Co-Founder, All In Capital), and Ankur Mittal (Co-Founder & Partner, Physis Capital and Inflection Point Ventures).
As the season unfolds, a rotating roster of eminent leaders joins the table, enriching the dialogue with diverse viewpoints and real-world experience. Adding a powerful financial dimension, Eklavya Gupta and Abhinav Sherwal, Co-Founders of Recur Club introduces debt, which forms an integral part of capital raising, demonstrating how today’s Indian startups combine ambition with scalable capital.
Sharing his thoughts about his role as host and mentor, Suniel Shetty expressed, “I’ve always believed that success comes from consistency, not shortcuts. That’s what Bharat Ke Super Founders stands for. It’s about putting in the work, falling down, learning, and getting back up again. To be able to guide founders in a space where real ideas are taken seriously and backed with real capital is something I truly value.”
Speaking about the show and the concept, Amogh Dusad, Director and Head of Content, Amazon MX Player, said, “With Bharat Ke Super Founders, we are introducing a format that places authenticity at the heart of entrepreneurial storytelling. By combining real founders, real capital, and a stringent evaluation process, the show creates genuine opportunity across Bharat. Through the series, the show aims to give ideas and innovations stemming from India, a platform to flourish and take their businesses to the next level of growth. This show reflects our continued focus on creating content that is rooted in purpose, ambition and real impact.”
Adding to this, Dr. A. Velumani, MD, AVMLabs and Creator-Thyrocare, and an investor, said, “Bharat Ke Super Founders reflects the ground reality of building a business. There is pressure, there is risk, and there are consequences. And I am honoured to guide Bharat’s next wave of entrepreneurs through it all. Every founder you see has earned their place here. This show respects entrepreneurship and the effort it takes to create real value.”
Nitish Mittersain, Joint Managing Director and CEO, Nazara Technologies, shared, “True entrepreneurship demands patience, adaptability, and the courage to take calculated risks. What excited me about Bharat Ke Super Founders is its commitment to real outcomes. I’m excited to engage with founders who aren’t just looking to raise capital but are ready to build the next generation of enduring Indian companies.”
Speaking about the show, Eklavya Gupta, Co-Founder and Co-CEO of Recur Club, said: India’s grassroots are brimming with entrepreneurial potential, and we want to support the country in becoming the next global hub for startups. ‘Bharat Ke Super Founders’ gave us the opportunity to witness numerous unique startup ideas with immense potential and provide them with the financial support they deserve.
Partnering with Amazon MX Player was a natural choice, as its free streaming platform makes the show accessible to audiences across the country. We are proud to back these founders and celebrate their journeys.
Bharat Ke Super Founders streams from 16th January 2026 exclusively on Amazon MX Player, available through the MX Player app on mobile and Connected TVs, on the Amazon shopping app, Prime Video, Fire TV, and Airtel Xtreme.
About Amazon MX Player
Amazon MX Player is India’s leading free, premium, ad-supported entertainment service. It offers a diverse range of award-winning web series, reality shows, popular international shows and a massive movie library across multiple genres. With a strong focus on original content, Amazon MX Player has launched some of the largest shows in India, which includes Ek Badnaam Aashram, Campus Diaries, Jamnapaar, Half CA, Bhaukaal, Raktanchal, Rise and Fall, Who’s your Gynac, Sixer, Hip Hop India, Hunter – Tootega Nahi Todega and more. Amazon MX Player also offers a rich selection of international content dubbed in Hindi, Tamil and Telugu under MX Vdesi, featuring popular shows like Daydreamer, Gangnam Beauty, My Girlfriend Is An Alien, Put Your Head On My Shoulder, Our Story, and more. The service has won multiple national and international awards for its award-winning content and marketing innovations. Amazon MX Player is committed to entertaining audiences with over 100 new shows through its compelling content slate spanning multiple genres catering to the taste of viewers across age groups.
About Amazon
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in enables customers across India to shop for millions of products, make payments with Amazon Pay, and watch free entertainment content with Amazon MX Player.
Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. Amazon Advertising, Amazon Prime, Prime Video, Fulfilment by Amazon, AWS, Kindle, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
About Recur Club
Recur Club’s mission is to redefine the way businesses access debt and fuel India’s next wave of entrepreneurship and economic growth. They are India’s first and largest AI-native debt marketplace, unlocking capital for startups, SMEs and growth-stage companies through intelligent matchmaking, automated underwriting, and AI-powered digital workers. Recur Club is fueling India’s next wave of entrepreneurship and economic growth — helping ambitious companies scale without limits. With AICA at heart, Recur Club aspires to cement its position as an operating system for business credit in India.
