
Big Tech’s AI-fueled memory shortage is set to be the PC industry’s defining story for 2026 and beyond. Standalone, direct-to-consumer RAM kits were some of the first products to feel the bite, with prices spiking by 300 or 400 percent by the end of 2025; prices for SSDs had also increased noticeably, albeit more modestly.
The rest of 2026 is going to be all about where, how, and to what extent those price spikes flow downstream into

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