In the US, cars follow only housing as the most expensive purchase consumers make. So it makes a lot of sense that, according to recent buyer surveys, very few of them want an Amazon-style, one-click approach to getting a new set of wheels.
“People want to see, feel, and touch the car,” says Erin Lomax, the vice president of consumer marketing at Cox Automotive, a research firm that also makes digital auto sales products that allow dealers to initiate transactions online. (This gives Cox a lot of…
