CoinSwitch, India’s largest crypto investment platform today announced partnership with celebrated Gujarati actor Malhar Thakar, as the brand’s new face for the Gujarat market. The move is part of the company’s broader strategy to expand its presence in key state markets. This collaboration shows CoinSwitch’s commitment to empowering first-time and seasoned crypto investors across the state.
Building on Gujarat’s long-standing reputation for entrepreneurship and financial prudence, the association with Malhar, one of the state’s most influential cultural voices, marks a significant step in making modern investment products more accessible, relatable, and culturally relevant. His strong connection with youth and families in the region aligns seamlessly with CoinSwitch’s vision of simplifying crypto investments for all.
As part of this partnership, CoinSwitch has launched a regional campaign titled “Navi Peedhi Ni Navi Reet”, highlighting how investment habits evolve across generations while the intent to grow wealth remains the same. The campaign has been directed by Viral Shah, the renowned writer, director, and voice artist, who brings his signature storytelling and creative vision to make the campaign engaging and relatable for audiences. It positions CoinSwitch as a secure, easy-to-use platform that empowers Indians to explore crypto as a smart, modern investment option, starting with as little as ₹100.
Commenting on the association, Malhar Thakar said,“Gujarat has always been at the forefront in adopting financial innovation. CoinSwitch’s effort to make investing simple and accessible resonates deeply with the younger generation while respecting the values of the older one. I’m glad to be part of this initiative and help more people take confident steps in their financial journeys.”
“Gujarat is a key growth region for us. Malhar’s credibility and deep cultural resonance make him an ideal partner. With his support, we aim to engage millions of Gujaratis and help them adopt smart and easy investment habits”, said Balaji Srihari, Vice President at CoinSwitch.
Through this partnership, CoinSwitch aims to deepen its footprint in one of India’s most financially progressive states while driving awareness around safe, simple, and informed crypto investing. With “Navi Peedhi Ni Navi Reet,” CoinSwitch reaffirms its commitment to empowering India’s next generation of investors, one region at a time.
About CoinSwitch
Founded in 2017, CoinSwitch is India’s largest crypto trading platform and a pioneer in shaping the country’s crypto ecosystem. With over 2.5 crore users, CoinSwitch operates a regulatory-compliant platform that simplifies and enhances crypto trading for both retail and professional investors.
Backed by global investors such as a16z, Coinbase Ventures, Tiger Global, and Sequoia Capital India to the tune of $300million, CoinSwitch offers 400+ coins on its platform. CoinSwitch is ISO/IEC 270001: 2022 certified and Financial Intelligence Unit (FIU-IND) registered.
