Meta on Wednesday announced it’s expanding ads on Threads to all users globally. The expansion, which starts next week, will be gradual, the company says, noting it may take months for the full rollout to complete.
Meta CEO Mark Zuckerberg has repeatedly praised the social app and X rival, which has now grown to over 400 million monthly active users, as the company’s next big hit. Shortly after the app’s debut, the exec told investors that Threads had a good chance of reaching 1 billion users in a few years’ time.
The app has…
