In every digital transformation I’ve consulted on, from global banks to manufacturing giants, the failure point isn’t usually the strategy. It’s the governance.
Strategy defines where to go. Operations define how to get there. Governance is what keeps everyone moving in the same direction, at the same speed, without crashing into each other.
In my earlier Search Engine Journal articles, we built the foundation for this discussion:
This article closes the loop. Because until governance and accountability take hold, every strategy, no matter…

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