Harley Finkelstein, the president of Shopify, was recently interviewed about their open source Universal Commerce Protocol (UCP), which enables agentic AI shopping. Co-developed with Google, he explains how UCP enables brands to be discovered by customers based on personalized recommendations, as opposed to advertising and classic search paradigms that are less personalized.
Finkelstein said that the Universal Commerce Protocol (UCP) is designed to enable AI agents to surface products in a manner that merchants can control, show consumers…

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