Google Analytics has never been perfect, but it used to feel familiar.
The shift to Google Analytics 4 forced PPC marketers to rethink how they pull insights, not just where to click.
Reports that once lived front and center now take more effort to find. Some require extra setup. Others feel less intuitive than before and that creates a real problem for PPC managers who need answers quickly.
You are expected to explain performance, justify spend, and make optimization decisions, often without the luxury of rebuilding reports or navigating multiple…

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