TL;DR
- Disambiguation is the process of resolving ambiguity and uncertainty in data. It’s crucial in modern-day SEO and information retrieval.
- Search engines and LLMs reward content that is easy to “understand,” not content that is necessarily best.
- The clearer and better structured your content, the harder it is to replace.
- You have to reinforce how your brand and products are understood. When grounding is required, models favor sources they recognize from training data
The internet has changed. Channels have begun to homogenize. Google…

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