Generative AI apps that can create photos, videos, songs, and more are growing in popularity. But with the release of Apple’s new Creator Studio Pro suite, available to the public on Wednesday, the tech giant has approached the addition of AI as a tool that aids in the creator process but doesn’t attempt to replace it.
Instead, Apple lays out a vision that suggests the productivity suite of the future is the one that focuses on the needs of creators — whether that’s filmmakers, musicians, artists, or anyone else enmeshed in a creative…

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