Amid heated competition in the quick commerce market, the second largest player Swiggy Instamart won’t be adopting a discount heavy approach to gain further market share. During Swiggy’s Q3 earnings call, Swiggy management opined that the strategy of “buying growth” via discounting often leads to customers switching platforms without loyalty rather quickly.
While outlining the company’s bid to secure and retain market leadership, Instamart CEO Amitesh Jha underlined that this cannot be achieved by pouring money into discounts alone….
