A click drop in your Google Ads account can feel like the floor just moved under your account.
Not because clicks are considered more of a vanity metric. But because most sites still convert just a small slice of visitors.
Shopify, believe that 2.5-3% is an average benchmark for industry leaders (although not backed with data), whereas a recent study of Shopify sites by Littedata found the average CTR was just 1.4%.
So, when click volume drops, you’re not just losing traffic. You’re losing future conversions you were counting on, and you’re…

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