LinkedIn published findings from its internal testing on what drives visibility in AI-generated search results.
The company, reportedly among the most-cited sources in AI responses, shared what worked for improving its presence in LLMs and AI Overviews. For practitioners adjusting to AI search, this is a rare look at what a heavily-cited source tested and measured.
In a blog post, Inna Meklin, Director of Digital Marketing at LinkedIn, and Cassie Dell, Group Manager, Organic Growth at LinkedIn, detailed the tactics that got results.

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