Upscrolled has crossed 2.5 million users, reflecting how niche social platforms continue to gain traction amid dissatisfaction with incumbents.
Upscrolled’s growth past 2.5 million users underscores a persistent reality: social media is no longer converging around a few giants.
Instead, it is fragmenting.
Why smaller networks keep winning users
Mainstream platforms optimize for scale. Smaller networks optimize for identity.
The platform positions itself as a space for depth over virality — a value proposition that resonates with users fatigued by algorithmic feeds.
Monetization remains the test
User growth is only the first hurdle. Sustainable revenue models remain elusive for many social startups.
The platform’s next phase will determine whether growth converts into durability.
A broader shift – Upscrolled
The rise of platforms suggests social media’s future may resemble media itself — fragmented, diverse, and preference-driven.
