AMD’s CEO Dr. Lisa Su expects AMD to continuing growing its PC business in 2026, despite a crunch of component pricing that the company believes will shrink the PC market overall. In a response on memory pricing in the client segment, Su said, “Our focus areas are enterprise… and just continuing to grow at the premium, you know, higher-end of the market.”
Memory prices (and more recently SSD prices) have presented a significant hurdle for building a new PC, and despite prices starting to level-off,…

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