Amazon’s Alexa+ AI assistant is rolling out to all U.S. Amazon Prime subscribers beginning today, with the service available at no additional cost.

Amazon says that Prime subscribers can access Alexa+ with the Alexa app, Alexa-enabled devices, or the Alexa.com website. Prime members can access Alexa+ by saying “Alexa, upgrade to Alexa+,” or by logging into their Amazon account on the Alexa website.
Alexa+ has been in testing since February 2025, offering a smarter, more personalized, and more proactive…

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