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Marico is betting big on health-first, D2C brands. In its second acquisition in a week, after popcorn brand 4700BC, the FMCG giant will now pick up a controlling stake in plant-based protein startup Cosmix
Wellness at a hefty valuation. So, what does the deal look like?
The Finer Print: The FMCG major will acquire a 60% stake in the wellness-focussed D2C brand from its two founders at an INR 375 Cr valuation, pegging the deal at INR 226 Cr. However, cofounders…
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Marico is betting big on health-first, D2C brands. In its second acquisition in a week, after popcorn brand 4700BC, the FMCG giant will now pick up a controlling stake in plant-based protein startup Cosmix Wellness at a hefty valuation. So, what does the deal look like?
The Finer Print: The FMCG major will acquire a 60% stake in the wellness-focussed D2C brand from its two founders at an INR 375 Cr valuation, pegging the deal at INR 226 Cr. However, cofounders…
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
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