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BMW may have retreated from its controversial plan to charge monthly fees for heated seats, but the German automaker is pressing ahead with subscription-based vehicle features through its ConnectedDrive platform.
A company spokesperson told The Drive that BMW “remains fully committed” to ConnectedDrive as part of its global aftersales strategy. Features requiring data connectivity will likely carry recurring fees.
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BMW may have retreated from its controversial plan to charge monthly fees for heated seats, but the German automaker is pressing ahead with subscription-based vehicle features through its ConnectedDrive platform.
A company spokesperson told The Drive that BMW “remains fully committed” to ConnectedDrive as part of its global aftersales strategy. Features requiring data connectivity will likely carry recurring fees.
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
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