Good Monk, the flagship brand of SuperFoods Valley, has raised INR 33 crore in a Pre-Series A funding round at a valuation of INR 175 crore, as it looks to fast-track India’s transition toward preventive and everyday nutrition.
The round was led by RPSG Capital Ventures, with participation from Sharrp Ventures and Hyperscale Ventures, the family office of Dot & Key founder Suyash Saraf. The families of founders Amarpreet Singh Anand and Sahiba Kaur also participated in the round, reinforcing long-term commitment to the business.
Building nutrition into everyday Indian food
Founded in Bengaluru, Good Monk was created with a clear mission: to make nutrition a daily habit without disrupting taste, routine, or lifestyle. Unlike traditional supplements that require pills, scoops, or behavioural change, the company’s research-led, sprinkle-on nutrition products are designed to blend seamlessly into everyday Indian meals.
This differentiated approach has helped Good Monk gain rapid traction among urban and semi-urban consumers who are increasingly conscious of immunity, gut health, and energy levels—but are unwilling to compromise on food habits.
Strong growth and operational efficiency
Under the guidance of investors and mentors including Sanjay Ramakrishnan (Multiply Ventures), Rishabh Mariwala (Sharrp Ventures), and Abhishek Goenka (RPSG Capital Ventures), Good Monk has recorded 25X growth over the past 18 months. Notably, the company has also turned CM3 positive, highlighting improving unit economics and capital efficiency—an increasingly important metric in India’s consumer startup ecosystem.
The company’s early financial discipline and repeat consumer adoption have positioned it as a differentiated brand in a crowded wellness and supplements market.
Capital to fuel R&D and deeper market penetration
The freshly raised capital will primarily be deployed toward:
- Research and development of new, clinically backed nutrition products
- Exploring new formats that fortify daily foods with minimal effort
- Expanding distribution across Tier 2 and Tier 3 online markets
- Scaling consumer education and brand awareness initiatives
By focusing on everyday fortification rather than episodic consumption, Good Monk is aligning itself with long-term consumption behaviour rather than trend-led wellness fads.
Founders bet on preventive healthcare inflection
Commenting on the fundraise, Amarpreet Singh Anand, Founder & CEO of Good Monk, said the company is building more than just another supplements brand.
He noted that Good Monk is positioning itself as a preventive healthcare movement—one that focuses on affordable, clean, and effective nutrition integrated into daily food habits. According to Anand, the funding will allow the company to strengthen its science-backed product pipeline while also investing in consumer education.
Co-founder Sahiba Kaur echoed the sentiment, highlighting India’s growing awareness around preventive health. She pointed out that Good Monk’s format advantage—fortifying regular Indian meals without additional steps—has driven strong consumer love, particularly among elderly users experiencing improvements in immunity, energy, and gut health.
Investor confidence in a category-defining approach
From an investor perspective, Good Monk’s positioning stands out in a crowded wellness ecosystem.
Abhishek Goenka, Managing Partner at RPSG Capital Ventures, said the brand is redefining the supplements category by embedding preventive nutrition within existing consumer habits. He added that Good Monk’s clean formulations, early traction, and repeat usage align well with RPSG’s health and wellness investment thesis.
Rishabh Mariwala, Founder & Managing Partner at Sharrp Ventures, emphasized that Good Monk demonstrates strong product–market fit by making nutrition habitual—a core principle behind Sharrp’s strategy of backing health-first, category-defining brands.
Riding India’s preventive nutrition wave
India’s preventive healthcare market is at an inflection point, driven by rising lifestyle diseases, aging populations, and increased awareness post-pandemic. Consumers are increasingly looking for simple, trustworthy solutions that fit into daily routines rather than complex regimens.
Good Monk’s model—nutrition without friction—positions it well to capitalise on this shift.
Currently, the brand sells through its own website and leading e-commerce platforms such as Amazon and Flipkart, while continuing to expand its digital footprint to meet consumers where they prefer to shop.
As India’s wellness market evolves from supplements to systems, Good Monk is betting that the future of nutrition lies not in changing habits—but in quietly strengthening them.
