This one started with a question from Adorján-Csaba Demeter, a subscriber in Romania, who asked how big the behavior change could be after Google’s AI Mode Personal Search launch, and it pushed me to think past the product announcement and into the habit shift underneath it.
AI changing search is a foregone conclusion. The real story is what happens to people when search stops acting like a library and starts acting like a helper that knows what you meant, what you like, and what you have coming up next.
When effort drops, behavior changes…
