Today’s question is about understanding internal linking and how it can help or hinder a search engine’s perception of a page’s topical relevance and authority.
“How do you technically assess whether a site’s internal linking is diluting topical authority rather than strengthening it?”
What Is Topical Authority
In essence, topical authority is the concept of how a search engine may view a website’s ability to provide an authoritative answer for a topic, inferred from how consistently it covers that topic and how signals reinforce that…
