OpenAI CEO Sam Altman says ChatGPT is growing more than 10% month over month, highlighting sustained momentum as generative AI becomes mainstream.
More than a year after becoming a global phenomenon, ChatGPT’s growth curve has not flattened.
The chief executive of OpenAI said that ChatGPT is still expanding at a rate exceeding 10% month over month, suggesting that generative AI adoption continues to accelerate rather than plateau. The figures point to sustained demand across consumers, developers, and enterprises, even as competition intensifies.
For a product already operating at massive scale, that pace is notable.
Growth after the hype cycle
Many consumer technology products see rapid early adoption followed by sharp deceleration. ChatGPT appears to be defying that pattern.
Continued growth reflects expanding use cases—from writing and coding to research, education, and everyday productivity. It also suggests that improvements in model capability and reliability are converting novelty users into regular ones.
The momentum indicates that generative AI is shifting from experimentation to habit.
Scale creates new pressures
Double-digit monthly growth at ChatGPT’s scale brings significant operational challenges. Each incremental user adds compute costs, infrastructure demands, and expectations around uptime and accuracy.
For OpenAI, sustaining growth means balancing expansion with efficiency—particularly as enterprises demand predictable performance and pricing.
The economics of inference, not just model training, are becoming central to the business.
Competition hasn’t slowed adoption
The AI market is now crowded with alternatives from Big Tech and startups alike. Yet ChatGPT’s growth suggests that first-mover advantage, brand recognition, and ecosystem integration still matter.
Rather than fragmenting demand, competition may be expanding the overall market by normalizing AI usage across industries.
In that sense, rival products are not necessarily stealing users—they are educating them.
What comes next
As growth continues, scrutiny will increase. Regulators, enterprises, and consumers are paying closer attention to reliability, bias, and data use.
For OpenAI, the challenge is evolving from viral product to durable platform—one that can support millions of daily workflows without eroding trust.
The reported growth rate suggests ChatGPT is still clearing that bar. The harder test will be maintaining momentum as AI becomes infrastructure rather than novelty.
