Apple’s iPhone 17 Pro and iPhone 17 Pro Max have been runaway hits in China, but it has nothing to do with new AI or camera features – it’s largely down to the color.

The Cosmic Orange finish made available exclusively on Apple’s high-end Pro models has been widely dubbed “Hermès orange” by Chinese consumers who associate the vivid hue with the French luxury brand’s signature color.
The Financial Times reports that videos showcasing the orange iPhones have gone viral on Chinese social media since…

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