Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any editing shortcut.
Data and first-party guidance point to repeatable patterns in how short-form video holds attention. These patterns shape script structure in ways that written content doesn’t prepare you for.
A 1,500-word article that performs well as text may contain only 150 words worth converting to video, and those 150 words may not be the ones…

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