AURIC is scaling effervescent Ayurvedic supplements with clinically studied ingredients, export-ready labelling and daily-use convenience
After reaching $8.1 Bn in 2024, India’s Ayurvedic market is projected to grow at an 18.4% CAGR between 2026 and 2030, reaching $22.4 Bn by 2030. The momentum is being fuelled by rising preference for ‘natural’ wellness and the expansion of ecommerce distribution. But the growth masks a friction: traditional Ayurvedic formats feel dated, while modern wellness products often…

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