With PPC becoming more automated every day, managing PPC accounts in one country is challenging enough.
Your campaign structure may stay the same, but once you add in different countries, languages, regulatory nuances, and different agency partners, PPC management gets messy quickly.
If you currently manage paid media for international brands, you probably see that scaling isn’t an issue. Typically, it’s more likely to be a coordination and consistency issue.
Not only are you launching campaigns in each region, but you’re also keeping up on…
