India’s logistics market is quietly fragmenting. Ever since the ecommerce boom of 2015-2016, scale in delivery was built around one idea: move as many parcels as possible for large marketplaces, as cheaply as possible.
Volume was king. Margins were secondary. Most players optimised for throughput, not experience. That’s changing now with operating leverage coming into play for many of the players.
As in the case of Shadowfax, which is finally seeing the results of years of building up the network, logistics tech backend and…

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