How Minicult Cracked Cotton-First Kidswear For India’s Climate

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SUMMARY

Minicult is filling the kidswear essentials gap with 100% cotton basics and licensed ranges built for the Indian climate

India’s $24.6 Bn kidswear market is undergoing a shift, as new-age parents are moving away from synthetic fabrics and chemical dyes towards safe, soft, and durable natural fibres that can withstand frequent washing and repeated use. A 2023 HP survey found that 80% of Indian parents were willing to pay more than the global average of 67%.

Despite the growing demand, a supply gap persists. Even…



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How Minicult Cracked Cotton-First Kidswear For India’s Climate


SUMMARY

Minicult is filling the kidswear essentials gap with 100% cotton basics and licensed ranges built for the Indian climate

India’s $24.6 Bn kidswear market is undergoing a shift, as new-age parents are moving away from synthetic fabrics and chemical dyes towards safe, soft, and durable natural fibres that can withstand frequent washing and repeated use. A 2023 HP survey found that 80% of Indian parents were willing to pay more than the global average of 67%.

Despite the growing demand, a supply gap persists. Even…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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