By adapting health-first recipes to Indian cooking habits and bold flavour preferences, this brand is building an alternative to ultraprocessed foods
Indian kitchens are undergoing a quiet transformation. While piping-hot, home-cooked meals are still cherished, busy urban households increasingly eat out, order in, or buy ready-to-cook (RTC) meals as a practical compromise between convenience and control.
That shift in cooking habits is fuelling the ready-to-cook (RTC) meal market in India, which is projected to grow…

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