Fix My Curls is building science-backed routines for curly, coily and wavy hair engineered for India’s humidity and hard water
For years, people with curly, coily and wavy hair sat on the fringes of India’s mainstream haircare market. That is not surprising because most homegrown companies develop general haircare ranges for sleek, straight tresses and leave textured hair to be managed with imported solutions, expensive niche brands, or improvised routines.
The market is evolving, and is estimated to grow from…

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