A data-driven analysis revealing patterns that challenge everything we thought we knew about viral content
New Delhi [India], February 18: Shekhar Natarajan, Founder and CEO of Orchestro.AI, explains what views and engagements actually mean in this opinion piece.
The headline number—800 million views—is impressive but imprecise. Views mean different things on different platforms. Engagement quality varies wildly. A three-second scroll-past on TikTok and a ten-minute YouTube deep-dive both count as ‘views,’ though they represent…

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