AI company Perplexity is stepping away from advertising over concerns that it will erode user trust, despite moves by rivals to introduce ads as an alternative money-making strategy.
Perplexity was one of the first AI services to embrace ads in 2024, after it ran tests where sponsored answers appeared under the chatbot’s answers. That approach however was phased out last year, and executives at the company now say they don’t plan to revisit it, according to the Financial Times.
“A user needs to believe…
