Most enterprises are still treating SEO as a marketing activity. That decision, whether intentional or accidental, is now a material business risk.
In the years ahead, SEO performance will not be determined by better tactics, better tools, or even better talent. It will be determined by whether leadership understands what SEO has become and restructures the organization accordingly. SEO is no longer simply a channel but an infrastructure, and infrastructure decisions are leadership decisions.
The Old SEO Question Is No Longer Relevant
For years,…

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