Facebook’s new content monetization program is booming, and Indonesian creators are leading the charge, giving the platform a much-needed boost to compete with YouTube and TikTok. The program has grown from under 3 million to 12 million participants in just over a year. Accounts in Bahasa Indonesia made up nearly 15% of the platform’s total monetized accounts in January 2026, forming the largest group of non-English content on the platform.
Until January 2025, Facebook’s content…

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