I recently wrote about an unconfirmed Google algorithm update that rolled out in mid-January 2026, which negatively impacted the organic search visibility of dozens of major brands. For most of the impacted sites I analyzed, the impact was disproportionately targeted to the company’s blog, or another folder containing informational articles and resources.
That same organic trajectory has continued into mid-February for all of the subfolders I analyzed, using the Sistrix U.S. Visibility Index:
Zooming out, this is what the…
