As SEOs, we are used to being adaptable to changing algorithms, so LLM optimization should be a simple extension of that process.
To discuss the industry debates surrounding the differences between SEO and GEO and clarify whether they are the same or different, I spoke with SEO veteran Grant Simmons.
Grant has over 30 years of experience helping brands grow and has spent decades focused on meaning, intent, and topical authority long before LLMs entered the conversation.
I spoke with Grant about signal alignment, how Google’s latest continuation…

![[CITYPNG.COM]White Google Play PlayStore Logo – 1500×1500](https://startupnews.fyi/wp-content/uploads/2025/08/CITYPNG.COMWhite-Google-Play-PlayStore-Logo-1500x1500-1-630x630.png)