ZOFF is a modern spices brand selling whole spices and masalas that prioritise freshness, transparency and cleaner everyday cooking
For decades, the Indian spices market has presented a paradox. Valued at a robust $17.3 Bn in 2024, homegrown masalas are steeped in ancient culinary traditions known for their rich flavours and health benefits. However, consumer trust has gradually slipped away, as concerns about adulteration, excessive processing and murky sourcing now cast a shadow.
Today, most people buy their…

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