Ecoright is a sustainable bags brand using organic cotton, jute and recycled PET to make everyday carry more responsible and affordable
IIM Calcutta alumni Nikita Barmecha and Udit Sood shared a long-standing love for nature’s goodness and the belief that sustainable choices should fit into everyday living. In practice, however, eco-friendly products struggled to scale in India. Even basic reusables like cotton totes remain niche.
Barmecha soon realised that, across food, fashion, or accessories, most everyday…

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