MyDesignation, a design and innovation-led, direct-to-consumer (D2C) fashion brand, has raised ₹40Cr in its Series A round led by RPSG Capital Ventures, with strong participation from existing investor Veltis Capital, who doubled their equity stake. Other existing investors – Multiply Ventures and Dominor Investments also participated in the funding round. The fresh capital will be deployed towards expanding the company’s offline retail footprint with its own stores, strengthening its senior leadership team and launching new product categories as it enters its next phase of growth.
Founded in 2020 by husband-wife duo Swaroop Krishnan and Gopika B Raj, MyDesignation has built its presence through its digital-first model and community-led brand positioning. The brand prides itself on blending culturally inspired storytelling with contemporary streetwear aesthetics. It currently operates through its online website serving customers across India, and has 5 Exclusive Brand Outlets in Bangalore, Kochi, Trivandrum and Calicut. Operating independently of third-party marketplaces, the company has built a strong direct relationship with its customer base and has full control over brand experience, pricing and distribution.
MyDesignation has reported a revenue growth of around 100% every year, right from the year of its origin. The brand has served close to 1 million customers till date, with very high monthly repeats. The team has grown to 100 people and the company plans to further strengthen leadership across functions such as finance, supply chain, merchandising, and marketing. The capital will also support a structured offline expansion strategy, with plans to open 8 stores over the next year, across markets such as Chennai, Hyderabad and Bengaluru.
Commenting on the fundraise, Swaroop Krishnan, Co-Founder, MyDesignation, said, “This Series A fundraise marks an important milestone in our journey. The capital will enable us to scale our offline presence through own outlets, invest in senior talent and expand into new categories while building a disciplined and sustainable growth trajectory. Over the past five years, we have focused on building a strong product foundation and a loyal customer base. This round gives us the ability to accelerate our omnichannel strategy while maintaining operational rigour.”
Sambit Dash, Partner at RPSG Capital Ventures, added, “MyDesignation stands out for its sharp design sensibility and authentic storytelling, which have helped it build a deeply engaged and loyal consumer community. The founders bring a rare mix of creativity, passion, and disciplined execution, and we are excited to partner with them as they scale the business and take this distinctive brand to a much larger set of consumers.”
Rooted in cultural storytelling, MyDesignation draws inspiration from traditional art forms, mythical characters and references spanning South Indian heritage to global cultures. This philosophy sets the brand apart from conventional fast fashion, with every collection built around a defined creative concept rather than trend replication. Alongside originality, the brand places strong emphasis on product quality, offering premium, luxury-grade finishes at accessible price points. This focus on craftsmanship and value is reflected in consistently high customer satisfaction levels, with product return rates maintained at below 5 percent.
Gopika B Raj, Chief Creative Officer, MyDesignation, added, “For every product or design we launch, originality is non-negotiable. Our work cannot resemble or replicate what already exists in the market. We invest significant time in research and creative development to ensure that every piece we release is distinctive, culturally rooted and expressive in its own right.”
Unlike many fashion brands that launch hundreds of new styles each week, MyDesignation follows a curated drop model, releasing a limited number of designs with strong attention to craft and detail. This disciplined approach allows the brand to maintain creative integrity while building a meaningful connection with its community.
About MyDesignation
MyDesignation is a Kerala-headquartered direct-to-consumer fashion and lifestyle brand focused on building a design-led, community-driven apparel business. Founded in 2020, the company operates through a digital-first model complemented by an expanding offline retail presence across key cities including Bangalore, Kochi, Trivandrum and Calicut. The brand has served over 1 million customers across India and reports strong repeat purchase rates, reflecting its loyal and engaged community. Customer centricity remains central to its growth strategy, reinforced by a strong digital following of over 6.2 lakh Instagram followers and a 4.8-star Google rating based on more than 7,100 reviews. With a focus on disciplined growth, category expansion and omnichannel scale, MyDesignation aims to build a sustainable and differentiated fashion brand rooted in creativity, community engagement and operational rigour.
About RPSG Capital Ventures
RPSG Capital Ventures is an early-stage consumer venture capital fund established in 2018. The fund typically invests in Series A rounds with first cheques of up to $5 million in the consumer brands ecosystem across F&B, beauty, health & wellness, entertainment, lifestyle goods and digital enabler categories. With 15+ investments including The Souled Store, mCaffeine, Perfora, Supertails and Nutrabay, it has 3 active funds with a combined corpus of INR ~750 Crores. RPSG Capital Ventures has a focused portfolio approach, ensuring that the team can devote attention to each portfolio company and is strongly invested in their success, leading to a 90% success rate till date.
