Urban Company’s quick-service housekeeping vertical InstaHelp crossed 50,000 daily bookings, less than a year after its pilot launch in March 2025, according to the company’s co-founder and CEO Abhiraj Singh Bhal.
With this, the company is likely to cross 1.5 million monthly bookings in coming months. For comparison, it recorded 1.61 million orders in the quarter ended December 2025.
Launched as a pilot in Mumbai, InstaHelp expanded into select micro-markets across the top five cities, including Bengaluru, Delhi (National Capital Region),…

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