This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own.
Ever watched your top-selling SKU eat up the majority of your ad spend?
All while other high-margin or emerging products struggle to get any delivery?
You’re not alone.
Since launching in 2021, Google’s Performance Max (PMax) has fundamentally changed the ecommerce advertising landscape. But for many PPC teams, it also introduced a major drawback: limited visibility into spend distribution and performance drivers.
Without clear reporting on which…

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