
According to the Counterpoint Research report for Q4 2025, Vivo had the highest market share amongst phone makers in thed Indian smartphone shipments category. Vivo had a market share of 24%, wherein OPPO had the second rank with a market share of 15%. Samsung had a market share of 13%. Apple and Xiaomi had a market share of 12% each. Let’s talk about why Vivo is doing the best in India, and that too by a huge margin.
Vivo did something super cool here. What’s genius about it is that it was there for any brand to do, but it was always about who was…

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