Today, trust in popular platforms is diminishing, organic reach is haphazard and hard to predict, and user behavior is growing more difficult to discern than ever before. At the same time, a steady stream of “new” social platforms are entering the game, promising to fix what’s broken and usher in the most qualified audience for your unique business.
Yet despite these claims, most of these new platforms won’t erase social media’s common challenges. The problem with social media isn’t that we need more platforms or a better one. The main…
