More U.S. consumers in an Adobe Express survey said they’ve used TikTok for search than in the company’s 2024 survey. But the platform’s position as a Google challenger may be weaker than the headline numbers suggest.
An updated report from Adobe Express, published February 17, surveyed 807 consumers and 200 small business owners in the US about their search habits across platforms. Adobe says the data was collected in January 2026, and that the SurveyMonkey survey was conducted in February 2026.
Forty-nine percent of consumers surveyed said…

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