Welcome to PPC Pulse: this week’s updates focus on creative controls and video delivery across Google Ads.
Google expanded beta access to text guidelines in AI Max, allowing advertisers to set guardrails for AI-generated ad copy across Search and Performance Max campaigns.
At the same time, VRC non-skip ads are now generally available globally, expanding how brands can reach viewers watching YouTube on connected TVs.
One update focuses on how advertisers guide AI-generated creative. The other reflects YouTube’s continued push into connected TV…

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